Repurpose Beauty
The Repurpose beauty campaign was created for the Hudson’s Bay beauty product recycling program. After development we saw areas to expand this into all the categories of the business, Fashion, Beauty and Home.
A design structure was created with the lockup. In order to easily adapt to other categories the word “Beauty” was kept anchored to the left with space for longer words. This allowed for the Home and Fashion departments to participate in the efforts the company is making.
Photography
Product was captured at a macro level to connect it back to the the planet we live on. Using the product to give subtle nods so that a powder could look like sand or a rocky mountain texture.
In-store repository
In-Feed Social