Conscious Beauty
The Hudson’s Bay Conscious Beauty campaign highlights all the beauty focused product the brand has to offer.
Conscious beauty goes beyond makeup and skin care. It caters to the deeper connection we have to ourselves through self-care customized for the mind and body. Bring the best out, with what you believe in.
Lock Up
Using Proxima Nova bold italic a lockup was created with a clear message in order to not confuse with the many other beauty campaigns the brand had going on at the time.
Photography
Photography reflected 7 kinds of caring:
Care what’s in it
Care who makes it
Care how it’s tested
Care about lifestyle
Care beyond skin deep
Care about the future
A small colour palette was used to tie them all together and natural props were used for a consistent look and feel.
Team Credits
Photographer: Seth Stevenson
Stylist: Ryan Louise
Art / Design Direction: Grace Boivin