Hillside Hideaway
Up in the mountains and encompassed by a grand, traditionally-inspired log cabin, a close circle of friends can escape to relax and find solace from winter’s notoriously cold temps. The well-appointed house is made even more glamorous by a fashion-forward group of friends, who have come prepared with modern styles that contrast the more rustic space. The old-world architectural style of the cabin is offset by the luxurious, carefully crafted clothes on show, breathing new life into the classic ‘Apres Ski’ concept and tying seamlessly into our new Holiday campaign centred around Coming Together.
Lock Up
Aktiv Grotesk and Hoefler create the main tag line “Hillside Hideaway”. The colour palette was provided as a support to be leveraged in cases where copy is hard to read. Assets such as smaller display paid media ads used this to amplify the message.
Polaroids
We shot polaroids of the models enjoying the cabin so that we could further the winter getaway story telling.
Photography
Both on and off figure photography was captured in order to capture each brands needs for the vender funded campaign.
Photographer: Matt Watkins
Stylist: Chunyu
Copy: Logan Ross
Creative Director: Christine Kwan
Producer: Andy Chitty
Retoucher: Kevin Luc
Art Direction / Design Direction: Grace Boivin