Father’s Day
For the 2023 Harry Rosen Father’s Day campaign we teamed up with Wes Robinson to bring our personas to life in a more meaningful way. While tying them to relatable personal stories rather then just a generalized gifting category.
How it came together
Once Wes was completed with the illustrations we photographed the product groupings on a background colour that matched the illustrations .
Lock Ups
Lock-ups were structures in a way to be able to communicate multiple buying categories while feeling consistent across across all media channels.
Team Credits
Illustrator: Wes Robinson
Photographer: Kyle Wilson
Stylist: Chunyu
Copy: Logan Ross
Creative Director: Christine Kwan
Producer: Andy Chitty
Retoucher: Natalie Kemp
Art Direction / Design Direction: Grace Boivin