Tundra’s Tonic
Lock Up
Using the extended section of the Aktiv Grotesk family in an italic. To add some energy to the typeface from the existing brand guidelines.
Photography
In order to bring our winter shop to life the team and I used plastic and blue gels to create an icy tundra for both on and off figure photography.
Plate Support
We shot plates of the set in order to easily integrate product shots into other creative extensions of the campaign. These were also a benefit for things like email banners and and copy only deliverables.
Photographer: Kyle Wilson
Videographer: Jack Preos
Stylist: Chunyu
Copy: Logan Ross
Content Manager: Ben Kriz
Creative Director: Christine Kwan
Producer: Andy Chitty
Retoucher: Natalie Kemp
Art Direction / Design Direction: Grace Boivin